LINE FRIENDS X BTS = BT21
BT21 is the first project of LINE FRIENDS CREATORS. It’s new IP created with the collaboration of LINE FRIENDS and BTS Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.
BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows a connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS has a high popularity ranking and a strong influence in the world, and are great storytellers of our time who can share the story of ‘development in IP’.They send encouraging messages throughout the world and has gone viral internationally. 
Kind and polite, the cutest while mumbling. Wears a parka because it gets cold easily. #greetings #gentle #parka #mumble
Magic cookie with special powers. Scared of milk. #manyfaces #mini #healingpower #friends
While dancing, MANG is cooler than ever. Always wears masks. #heartshapenose #mask #chatter
Smart, but looks sleepy while actually thinking deeply #arranger #pillow #sleepyeyes #removableears
Born with passion and tries hard at everything. #passion #trying #yellowhoody
From BT Planet, TATA is very curious about everything.#BTPlanet #Supernatural #Transformation
Bunny with a twist who dreams of being strong. #eyebrows #unbalanced #imaginarymuscle
Space Robot, the protector of BT21. #guardian #vehicle #robot
A list of BT21 collaborations and the items created.
- Dunkin Donuts: donuts, drinks and cups. (February 2018–present)
- Monopoly: bags, notebooks, straps, notes, magnets, etc. (April 2018–present)
- Olive Young: handcream, perfume body, towel hoodie, etc. (June 2018–present)
- Mediheal: face point masks. (June 2018–present)
- T-Money: money cards. (June 2018–present)
- Paris Baguette: cakes, bread, desserts, ice creams, etc. (July 2018–present)
- Incheon Airport: promotion of Incheon airport. (July 2018–present)
- Converse: sneakers. (July 2018–present)
- Facebook Messenger: stickers. (July 2018–present)
- Hunt Innerwear: pajamas. (July 2018–present)
- CGV Cinemas: tumblers. (September 2018–present)
- 10x10: retractable cables, selfie stick, powerbank, etc. (September 2018–present)
- BT21 is an idea made by Si-Hyun Bang after the album Love Yourself 'Her' remains in the top 20 of the Billboard 200 four weeks after its release.
- BT21’s eight cartoonish characters were inspired by drawings created by the seven BTS members, with one correlating to each member and the final one representing the band and its fandom, ARMY.
- BT21 has a game available on smartphones, which is named PUZZLE STAR BT21.
- The BT21 characters are gender-neutral.
| To view the UNIVERSTAR BT21 gallery, click here.