Endorsements

This is a list of BTS, Hip Hop Monster, BT21 and TinyTAN endorsement deals with brands.

BTS

Brand Ambassadors and Models

• BTS as Samsung global brand ambassador
• BTS as Hyundai global brand ambassador

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• PUMA (Korea) (2015–2017)
• SNOW App (2016)
• BBQ (2016–2017)
• SMART Uniform (2016–2018)
• SK TELECOM (2016–2018)
• SMART TV (2016–2018)
• VT Cosmetics (2017–2019)
• Lotte Duty Free (2017–2021)
• MEDIHEAL (2017–2019)
• Love Myself (UNICEF) (2017–present)
• Seoul Tourism Organization (2017–2021)
• Yahoo WiFi (Japan) (2018)
• PLAY/UP (Japan) (2018)
• KB Kookmin Bank (2018–2021)
• PUMA (Global) (2018)
• LG Electronics (Global) (2018)
• Coca Cola (2018–2021)
• Hyundai (Global) (2018–2022)
• Lemona (Korea) (2019–2020)
• Tokopedia (Indonesia) (2019–2021)
• FILA (Global) (2019–2021)
• Baskin Robbins (Korea) (2020)
• Lotte Chilsung (Korea) (2020–2021)
• Samsung (Global) (2020–2022)
• Bodyfriend (Korea) (2020)
• SMART (2021–present)
• McDonald's (Global) (2021)
• XYLITOL (Korea) (2021–2023)
• Louis Vuitton (2021)
• WEBTOON (Global) (2021–2022)
• Coway (Korea) (2021–2022)

Brand Ambassadors

• Cold Brew Coffee by Babinski (2018)
• Mattel (2019)
• MTPR (2019)
• KwangJuYo (2019)
• CASETiFY (2019)
• Starbucks (Korea) (2020)
• HANDSOME (2020)
• STONEHENgE (2020)
• Helinox (2021)
• BUILT New York (United States) (2021)
• JAMIE WANDER (Korea) (2021)
• Snickers (2022)

Solo endorsements

• RM as BOTTEGA VENETA global brand ambassador
• Jin as GUCCI global brand ambassador
• SUGA as VALENTINO global brand ambassador
• j-hope as Louis Vuitton global brand ambassador
• Jimin as DIOR global brand ambassador
• V as CELINE global brand ambassador
• Jung Kook as Calvin Klein global brand ambassador

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RM

• K’hawah Coffee (Korea) (2015)
• Seoul Tourism Organization (with Jin) (Global) (2022)
• Samsung (Global) (2023–2024)
• Bottega Veneta (Global) (2023)
• iloom (Korea) (2023)

Jin

• Etude House (Korea) (2013)
• Seoul Tourism Organization (Global) (2022 (with RM); 2024–present)
• Jin Ramen by Otoki (Korea; 2022) (Global; 2025–present) (2022; 2025–present)
• FRED Jewelry (Global) (2024–present)
• Gucci (Global) (2024–present)
• Laneige (Global) (2024–present)
• Alo (Global) (2024–present)

SUGA

• Seoul Tourism Organization (with Jimin) (Global) (2022)
• Samsung (Global) (2023–2024)
• Valentino (Global) (2023)
• NBA (Global) (2023–2024)

j-hope

• Samsung (Global) (2023)
• Louis Vuitton (Global) (2023; 2025–present)

Jimin

• Seoul Tourism Organization (with SUGA) (Global) (2022)
• Samsung (Global) (2023–2024)
• Dior (Global) (2023–2024)
• Tiffany & Co. (Global) (2023–2024)

V

• Celine (Global) (2023)
• Cartier (Global) (2023)
• Seoul Tourism Organization (Global) (2023)
• SimInvest (Korea) (2023)
• Compose Coffee (Korea) (2023–2024)

Jung Kook

• Calvin Klein (Global) (2023)
• Xbox (Global) (2023)
• Godiva (Korea) (2023)

Hip Hop Monster

• To be added

BT21

• Dunkin' Donuts (Korea) (2018)
• Converse (2018–present)
• VT Cosmetics (2018–present)
• Anti Social Social Club (2018–present)
• Reebok (2018–2019)
• True Nature (2019)
• LeSportsac (2019)
• SKECHERS (2019)
• True Nature (2019)
• ChupaChups (2020)
• Tamagotchi (Global) (2021)
• Colgate (Thailand) (2021)
• Sunsilk (Indonesia) (2021)

TinyTan

• Mattel (2020)
• Baskin Robbins (Korea) (2020)
• Haagen-Dazs (2020)
• Tamagotchi (Global) (2022)