LINE FRIENDS X BTS = BT21
BT21 is the first project of LINE FRIENDS CREATORS. It’s new IP created with the collaboration of LINE FRIENDS and BTS Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.
BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows a connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS has a high popularity ranking and a strong influence in the world, and are great storytellers of our time who can share the story of ‘development in IP’. They send encouraging messages throughout the world and has gone viral internationally. 
UNIVERSTAR BT21 is the fictional world of the BT21 characters, family and friends, following the story:
Prince TATA from Planet BT, who had been traveling with VAN, crashed on Earth. In order to spread love, TATA decides to become star. Finally, they have met six fascinating members: KOYA, RJ, SHOOKY, MANG, CHIMMY, and COOKY to make ‘BT21’, and they are dreaming of becoming the most famous star in the universe, THE UNIVERSTAR! Will BT21 become UNIVERSTAR, and spread love around?
Exceptionally bright and talented KOYA. Sleeping cutie full of thoughts and thoughts of sleeping. #talented #pillow #droopyeyes #removableears
RJ loves to both cook and eat. RJ's fluffy fur and warm heart makes everyone feel they're at home. #greetings #gentlesoul #parka #omnomnom
Tiny SHOOKY loves jokes, especially ones on friends. Milk is what SHOOKY hates the most. #fun #manyfaces #mini #CrunchySquad
When dancing, MANG is cooler than ever. Veiled under mask, MANG's true identity remains a secret. #Heartshapednose #mask #mystery #BestDancer
CHIMMY enjoys wearing a yellow hoodie, and is born with a passion to work hard on everything, no matter what. #passion #workhard #playhard #harmonica #yellowhoodie
Prince TATA from planet BT, has a super stretchy body as well as super natural powers. #PlanetBT #offthewall #superpowers #Prince
COOKY hopes to break out of the stereotypes from the cherubic appearance, and become tough. #unbalanced #eyebrows #heartbutt #imaginarymuscles
VAN who seems to know everything about the world, protects BT21 24/7. #guardian #vehicle #transformation #robot
FAMILY & FRIENDS
MOYA who dreams of winning KOYA in a battle of wits, and friends from the forest who always live in peace.
KOYA's friend who shares yummy eucalyptus leaves with KOYA. #Crow-tit #Cute #Chatty
Acorns that live in the eucalyptus forest together. #Acorn #Energetic #MiniFriend
A eucalyptus leaf that can talk. #DontEatMe #Chatty #ForestFriend
MOYA thinks smart KOYA as a rival, but that's only what MOYA thinks. #Sloppy #Arrogant #Doer
Family overflowing with love. However, there is one secret that even RJ doesn’t know about.
RJ's father, RA, would do anything for his family and his fur. #ChestFur #Loving #LoveBeyondBorders
RJ's mother Rㄱ has a great sense of style and is a wonderful cook who loves her family.#BestCook #Loving #CookingMaster
RJ's sibling. With pure innocent eyes, RK can make everyone fall in love with RK. #Pure #Innocent #Baby
DJ, an alternate identity that pops up whenever RJ gets dirty. Sensitive and cranky. #Dirty #Sensitive #Cranky
362 CRUNCHY SQUAD Squad brought to life inside Grandpa MUSTASHU’s BAKERY TINY SWEET. The leader, of course, is SHOOKY.
The one who blew life into SHOOKY and the CRUNCHY SQUAD. After drinking sour milk, he's unable to bake anymore. #BakeryinCrisis #Patissier #GingerBreadman
Friends who follow SHOOKY. SHOOKY calls these friends the CRUNCHY SQUAD. #362Friends #Pranksters #HateMilk
Cookie who was left alone in the oven, burnt. #Anger #Hate #Yearning
MANG’s dance mentor CONN, and MANG’s eternal dance rival GWANG.
MANG's leader, CONN, is the best dancer who dreams about romance. #Star #Mentor #Narcissist
GWANG feels jealous of MANG who is a better dancer. #Unicorn #BestStudent #2ndBest
Although everything is questionable to CHIMMY, not even knowing oneself, CHIMMY tries very hard at everything with passion. But, CHIEF from gym is the opposite when it comes to personality and talent!
Often offends others by speaking bluntly. #MyWay #Haughty #HurtfulAdvice
Little ones hanging out all day long. Always busily exploring the neighborhood. #HangOut #Together #w00t!
TATA who chose to travel the world, instead of life as a royal family.
The king of Planet BT, TATA's father is strict and solemn. #RoyalFamily #Strict #SpreadLove
TATA's brother TUTU has the exact opposite personality of TATA. #Firstborn #FirstinlinetoThrone #Elite
TATA's sister TITI is a daring princess with a mind of her own, who often outsmarts her brothers. #princess #cutiepie #clever
COOKY’s friends who trained for boxing together. Their friendship is tougher than boxing!
COOKY's father C-GUL is a blunt boxer. #Power #SportsMania #RealMuscles
JOOKY is a friend of COOKY who used to learn boxing together. #Bestie #Brown #Cute #Innocent
IAN, who was once very close to COOKY and JOOKY, one day disappeared after fighting with JOOKY. #BlackEars #Mystery
A list of BT21 collaborations and the items created.
- Dunkin Donuts: donuts, drinks and cups. (February 2018–present)
- Monopoly: bags, notebooks, straps, notes, magnets, etc. (April 2018–present)
- Olive Young: handcream, perfume body, towel hoodie, etc. (June 2018–present)
- Mediheal: face point masks. (June 2018–present)
- T-Money: money cards. (June 2018–present)
- Paris Baguette: cakes, bread, desserts, ice creams, etc. (July 2018–present)
- Incheon Airport: promotion of Incheon airport. (July 2018–present)
- Converse: sneakers. (July 2018–present)
- Facebook Messenger: stickers. (July 2018–present)
- Hunt Innerwear: pajamas. (July 2018–present)
- CGV Cinemas: tumblers. (September 2018–present)
- 10x10: retractable cables, selfie stick, powerbank, etc. (September 2018–present)
- Anti Social Social Club: T-shirts, hoodies and hats. (November 2018-present)
- Hello Kitty T-shirts, hoodies, lunchboxes, dinner plates, etc. (May 2019-present)
- Uniqlo T-shirts. (June 2019-present)
- BT21 is an idea made by Si-Hyun Bang after the album Love Yourself 'Her' remains in the top 20 of the Billboard 200 four weeks after its release.
- BT21’s eight cartoonish characters were inspired by drawings created by the seven BTS members, with one correlating to each member and the final one representing the band and its fandom, ARMY.
- BT21 has a game available on smartphones, which is named PUZZLE STAR BT21.
- The BT21 characters are gender-neutral.
| To view the BT21 gallery, click here.