BT21 is a project of LINE FRIENDS CREATORS and BTS created on September 26, 2017.[1]


BT21 is the first project of LINE FRIENDS CREATORS. It’s new IP created with the collaboration of LINE FRIENDS and BTS Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.

Why BTS?

BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows a connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS has a high popularity ranking and a strong influence in the world, and are great storytellers of our time who can share the story of ‘development in IP’. They send encouraging messages throughout the world and has gone viral internationally.   [2]


UNIVERSTAR BT21 is the fictional world of the BT21 characters, family and friends, following the story:

Prince TATA from Planet BT, who had been traveling with VAN, crashed on Earth. In order to spread love, TATA decides to become a star. Finally, they have met six fascinating members: KOYA, RJ, SHOOKY, MANG, CHIMMY, and COOKY and together, they make ‘BT21’, and they are dreaming of becoming the most famous stars in the universe, THE UNIVERSTAR! Will BT21 become UNIVERSTAR, and spread love around?




Smart sleepyhead

Exceptionally bright and talented KOYA. Sleeping cutie full of thoughts and thoughts of sleeping. #talented #pillow #droopyeyes #removableears


Kind, loving, foodie

RJ loves to both cook and eat. RJ's fluffy fur and warm heart makes everyone feel they're at home. #greetings #gentlesoul #parka #omnomnom


Mini prankster

Tiny SHOOKY loves jokes, especially ones on friends. Milk is what SHOOKY hates the most. #fun #manyfaces #mini #CrunchySquad


Mystery dancer

When dancing, MANG is cooler than ever. Veiled under mask, MANG's true identity remains a secret. #Heartshapednose #mask #mystery #BestDancer


Innocent, "work hard, play hard"

CHIMMY enjoys wearing a yellow hoodie, and is born with a passion to work hard on everything, no matter what. #passion #workhard #playhard #harmonica #yellowhoodie


Off-the-wall, curious soul, prince

Prince TATA from planet BT, has a super stretchy body as well as super natural powers. #PlanetBT #offthewall #superpowers #Prince


Unexpectedly muscular, heart buttocks

COOKY hopes to break out of the stereotypes from the cherubic appearance, and become tough. #unbalanced #eyebrows #heartbutt #imaginarymuscles


Guardian space robot

VAN who seems to know everything about the world, protects BT21 24/7. #guardian #vehicle #transformation #robot


MOYA who dreams of winning KOYA in a battle of wits, and friends from the forest who always live in peace.


Adorable forest friend

KOYA's friend who shares yummy eucalyptus leaves with KOYA. #Crow-tit #Cute #Chatty


Kind, loving, foodie

Acorns that live in the eucalyptus forest together. #Acorn #Energetic #MiniFriend


Mini prankster

A eucalyptus leaf that can talk. #DontEatMe #Chatty #ForestFriend


Mystery dancer

MOYA thinks smart KOYA as a rival, but that's only what MOYA thinks. #Sloppy #Arrogant #Doer

Family overflowing with love. However, there is one secret that even RJ doesn’t know about.


Dedicated loving father

RJ's father, RA, would do anything for his family and his fur. #ChestFur #Loving #LoveBeyondBorders


Elegant cooking master

RJ's mother Rㄱ has a great sense of style and is a wonderful cook who loves her family.#BestCook #Loving #CookingMaster


Innocent sweetie

RJ's sibling. With pure innocent eyes, RK can make everyone fall in love with RK. #Pure #Innocent #Baby


A dirty grump

DJ, an alternate identity that pops up whenever RJ gets dirty. Sensitive and cranky. #Dirty #Sensitive #Cranky

362 CRUNCHY SQUAD Squad brought to life inside Grandpa MUSTASHU’s BAKERY TINY SWEET. The leader, of course, is SHOOKY.


Warm patissier

The one who blew life into SHOOKY and the CRUNCHY SQUAD. After drinking sour milk, he's unable to bake anymore. #BakeryinCrisis #Patissier #GingerBreadman


Chitty Chatty Fellas

Friends who follow SHOOKY. SHOOKY calls these friends the CRUNCHY SQUAD. #362Friends #Pranksters #HateMilk


The oven villain

Cookie who was left alone in the oven, burnt. #Anger #Hate #Yearning

MANG’s dance mentor CONN, and MANG’s eternal dance rival GWANG.


Legendary dance mentor

MANG's leader, CONN, is the best dancer who dreams about romance. #Star #Mentor #Narcissist


2nd best lonely dancer

GWANG feels jealous of MANG who is a better dancer. #Unicorn #BestStudent #2ndBest

Although everything is questionable to CHIMMY, not even knowing oneself, CHIMMY tries very hard at everything with passion. But, CHIEF from gym is the opposite when it comes to personality and talent!


Prickly blunt talker

Often offends others by speaking bluntly. #MyWay #Haughty #HurtfulAdvice


Street wanders

Little ones hanging out all day long. Always busily exploring the neighborhood. #HangOut #Together #w00t!

TATA who chose to travel the world, instead of life as a royal family.


The king of Planet BT

The king of Planet BT, TATA's father is strict and solemn. #RoyalFamily #Strict #SpreadLove


Greedy elite prince

TATA's brother TUTU has the exact opposite personality of TATA. #Firstborn #FirstinlinetoThrone #Elite


Clever cutiepie princess

TATA's sister TITI is a daring princess with a mind of her own, who often outsmarts her brothers. #princess #cutiepie #clever

COOKY’s friends who trained for boxing together. Their friendship is tougher than boxing!


Buff, tough, rough boxer

COOKY's father C-GUL is a blunt boxer. #Power #SportsMania #RealMuscles


Nothing but sweet BFF

JOOKY is a friend of COOKY who used to learn boxing together. #Bestie #Brown #Cute #Innocent


Disappeared bestie

IAN, who was once very close to COOKY and JOOKY, one day disappeared after fighting with JOOKY. #BlackEars #Mystery


A list of BT21 collaborations and the items created.

  • Dunkin Donuts: donuts, drinks and cups. (February 2018–present)
  • Monopoly: bags, notebooks, straps, notes, magnets, etc. (April 2018–present)
  • Olive Young: handcream, perfume body, towel hoodie, etc. (June 2018–present)
  • Mediheal: face point masks. (June 2018–present)
  • T-Money: money cards. (June 2018–present)
  • Paris Baguette: cakes, bread, desserts, ice creams, etc. (July 2018–present)
  • Incheon Airport: promotion of Incheon airport. (July 2018–present)
  • Converse: sneakers. (July 2018–present)
  • Facebook Messenger: stickers. (July 2018–present)
  • Hunt Innerwear: pajamas. (July 2018–present)
  • CGV Cinemas: tumblers. (September 2018–present)
  • 10x10: retractable cables, selfie stick, powerbank, etc. (September 2018–present)
  • Anti Social Social Club: T-shirts, hoodies and hats. (November 2018-present)
  • Hello Kitty: T-shirts, hoodies, lunchboxes, dinner plates, etc. (May 2019-present)
  • Uniqlo: T-shirts. (June 2019-present)
  • CARAN D’ACHE: pens, cases, etc. (October 2019-present)
  • Vice Cosmetics: blush and highlighter duos, cheek tint, and eyeshadow palette, etc. (October 2019-present)
  • TIKTOK: stickers. (November 2019-present)
  • pinkfong's Baby Shark: music remix. (December 2019-present)
  • Bershka T-shirts and sweatshirts. (January 2020-present)


  • BT21 is an idea made by Si-Hyuk Bang after the album Love Yourself 'Her' remains in the top 20 of the Billboard 200 four weeks after its release.[1]
  • BT21’s eight cartoonish characters were inspired by drawings created by the seven BTS members, with one correlating to each member and the final one representing the band and its fandom, ARMY.[2]
  • BT21 has a game available on smartphones, which is named PUZZLE STAR BT21.
  • The BT21 characters are gender-neutral.
  • The fandom name for BT21 is UNISTARS.



To view the BT21 gallery, click here.


  1. BTS' New BT21 Collab With Line Friends Blends Fashion, Emojis & K-Pop
  2. BT21 Official Website
RM | Jin | Suga | J-Hope | Jimin | V | Jungkook
Studio albums Dark & Wild | Wings (You Never Walk Alone) | Love Yourself: Tear | Map of the Soul: 7
Mini albums O!RUL8,2? | Skool Luv Affair (Skool Luv Affair Special Addition) | The Most Beautiful Moment in Life, Part 1 | The Most Beautiful Moment in Life, Part 2 | Love Yourself: Her | Map of the Soul: Persona
Compilation albums The Most Beautiful Moment in Life: Young Forever | Love Yourself: Answer
Single album 2 Cool 4 Skool
Soundtrack album BTS World: Original Soundtrack
Digital singles Danger (Mo-Blue-Mix) (Feat. Thanh) | Come Back Home | FAKE LOVE (Rocking Vibe Mix) | Dream Glow | A Brand New Day | All Night | Make It Right (feat. Lauv) | Make It Right (feat. Lauv) (EDM Remix) | Make It Right (feat. Lauv) (Acoustic Remix)
Collaborations Ashes | Love U Hate U | Bad Girl | Because I'm a Foolish Woman | Song To Make You Smile
Other releases With Seoul
Studio albums Wake Up | Youth | Face Yourself | Map of the Soul: 7 ~The Journey~
Compilation albums 2 Cool 4 Skool / O!RUL8,2? | The Best of BTS -Korea Edition- | The Best of BTS -Japan Edition-
Singles No More Dream | Boy In Luv | Danger | For You | I Need U | Run | Blood Sweat & Tears | MIC Drop/DNA/Crystal Snow | FAKE LOVE/Airplane Pt.2 | Lights/Boy With Luv
Digital singles Boy In Luv
Digital singles MIC Drop (Steve Aoki Remix) (Feat. Desiigner) | Waste It On Me | Waste It On Me (Slushii Remix) | Waste It On Me (Cheat Codes Remix) | Waste It On Me (W&W Remix) | Waste It On Me (Steve Aoki The Bold Tender Sneeze Remix)
Concerts &
Worlds Tours

Concerts: BTS Live Trilogy Episode I: BTS Begins (2015)
World Tours: BTS Live Trilogy Episode II: The Red Bullet (2014) | BTS's First Japan Tour-Wake Up: Open Your Eyes (2015) | BTS Live The Most Beautiful Moment in Life On Stage (2015–2016) | BTS Live Trilogy Episode III: The Wings Tour (2017) | BTS World Tour: Love Yourself (2018–2019) | BTS Map of the Soul Tour (2020)


South Korea: BTS 1st Fan Meeting: Muster (2014) | BTS 2nd Muster: ZIP CODE : 22920 (2016) | BTS 3rd Muster: ARMY.ZIP + (2016) | BTS 4th Muster: Happy Ever After (2018) | BTS 5th Muster: Magic Shop (2019)
Japan: BTS Japan Official Fanmeeting Vol.1 (2014) | BTS Japan Official Fanmeeting Vol.2 -Undercover Mission- (2015) | BTS Japan Official Fanmeeting Vol.3 ~Reaching You~ (2016) | BTS Japan Official Fanmeeting Vol.4 ~Happy Ever After~ (2018) | BTS Japan Official Fanmeeting Vol.5: Magic Shop (2019)


Films: Burn The Stage: The Movie | BTS World Tour: Love Yourself in Seoul | Bring The Soul: The Movie
Television: Rookie King: Channel Bangtan | BTS China Job | BTS American Hustle Life | BTS GO! | Problematic Men | BTS Comeback Show | BTS Countdown | BTS Variety Chronicles | In the SOOP BTS ver.
Web series: BTS: Lucky Draw | Run BTS! | BTS Gayo | BTS: Bon Voyage | BT21 Universe | BTS: Burn The Stage | Bring The Soul: Docu-Series | Learn Korean with BTS | Break The Silence: Docu-Series
Drama series: Hwarang: The Poet Warrior Youth | Hello? Mr.Bangtan
DVDs: BTS Now | BTS Season's Greetings | BTS Memories | BTS Summer Package | BTS Winter Package
Others: Bangtan Log | BTS Episode | Bangtan Bomb | BTS Live | Eat Jin | Hope On The Street | Hwagae Market | G.C.F | BigHit Episode | RM no Hangul Hangul | BTS Vacation Log


Books: BTS Wings Concept Book | The Most Beautiful Moment in Life: The Notes | The Most Beautiful Moment in Life: The Notes 1 | We Can Laugh When We're Together | The Most Beautiful Moment in Life: The Notes 2
Webtoons: We On: Be The Shield | The Most Beautiful Moment in Life Pt.0: Save Me

Other Games: SuperStar BTS | Puzzle Star BT21 | BTS World | LINE Hello BT21 | BTS Universe Story

Brands: Hip Hop Monster | BT21 | BTS Character

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